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Facebook now offers private message between hoteliers and their fans 

Nowadays, it happens frequently, that hotels and restaurants have their own facebook page. The only matter was that fans could not send a private mail via facebook to the firm. Indeed, at this stage is the best communication tool but then fans, most of the time, don't want to post public comments...

Through this platform, it is a new way of communication, more personal which can be useful for recruitment, guest service, booking management...

On the other hand, if the brand want to share messages with fans, it has to do the first step, by sending the  first private message.

There is also a damper: this functionality could be unproductive by reduicing comments' page, that is to say reduicing visibility due to facebook system : interaction referencing "like, comments...".

I think that this tool is obviously an additionnal advantage, but more for hotel chain that can reach someone specially in this kind of communication. I don't think that an independant hotelier can manage additionnal reservation sytem if he has already a booking system online, plus OTA's contract...that would create displeasing overbookings.
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A new Take Away App

Open publication - Free publishing - More app

App for Panorama

If you want to visit Microsoft Photosynth web site, click here

Introducing Microsoft Photosynth

Food Reporter: feed your senses!

For the food lovers, you can join Food Reporter social media network.

There are more than 100 000 amateurs with their Smartphone or computer, shooting meal at home or in restaurants and posting comments on it. You can find nice gourmet meal but also uninviting dishes!

Some restaurateurs and hoteliers, however, don't feel confortable about this new social media, because,  networkers give time to time bad comments on their dishes, and those comments are easily fundable. In fact a meal in restaurant it is not only a dish: it's an atmosphere, a service, flavours...Further more most of the time Chefs don't want to share their meal presentation on the web, to avoid competitors eyes...

People, if they are in a restaurant should ask the chef, before taking pictures...unless it is a "souvenir" picture. However, at home they can do what ever they want. In this case it's a very good idea: sharing experience through a foody community.

What do you think?

But still remember "colors and taste, that's not debatable..."

If you want to read about the article, click here.

Which Keywords should Hotel Beauchamps buy to be more visible

Understand concept in MBA work

I position my self in MBA DG Marketing work between Descriptive and Analytical. I am convice that my description side, help me to reassure me in researches, in this ocean of informations. Then time and understanding of the subject are controled, I am able to be analytic and bring comparaison. If by luck I found relevant infos and example, that would be perfect.

REPUTATION MANAGEMENT

How t o manage an emergency crisis in reputation

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Search Engine Optimization

Open publication - Free publishing - More educational

Moving from online channels to ecosystems

An interesting demonstration of current courses...

In this article, the author points the fact that distribution channels will no longer go through channels but through online "ecosystem". Furthermore Apps, Facebook (and other social medias), OTAs and website are all interconnected parts of booking process, and that the reason why Revenu Managers should keep full eyes on them!

Hoteliers, in order to convice their potential customers, have to make sure that their brands are on others and several websites; and indeed make research on google, how their properties are presented and compare with competitors: Customers are able to shop now everywhere...

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Hoteliers and we will have to work on customer's "unique website experience"

 before he even checked-in...!

Direct Bookings on own site

How to create value on a hotel website

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Hotels & OTAs

Relationships between Hotels and OTAs

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The holidaymakers' blackmail: Hotel guests using threat of poor TripAdvisor reviews to demand free upgrades and refunds

Customers use blackmail in order to get discount from hoteliers.This is the case of 80 UK hotels and Bed & Breakfasts. They say that if they don't get a better price (up to 50 % discount sometimes) or an upgratted room, they will post a bad comment on TripAdvisor.

TripAdvisor has 50 million reviews from hotels, restaurants and airlines customers.

Indeed a bad comment and rating on the TripAvisor web site can cost a hotel tens thousands of pounds in lost bookings.

To read more about the article, click here

Something need to be done, hoteliers can't prove anything...but customers don't have evidence neither...

Dorchester Collection Digital IQ Analysis

Dorchester Collection Digital IQ Analysis

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Dorchester Collection HAS A NEW FRIEND: Luxury Link Travel Group

Luxury Link Travel Group Adds Dorchester Collection to Its Selection of Five-Star Hotels Offered to Travelers

Luxury Link is a leading luxury travel website and Dorchester Collection has many luxury hotels worldwide. The association of both will create an excellent cocktail. 

Click here to see the article

Actually, this article supports indeed the L2 Digital IQ Reports. In fact it is a new and updated link, which Dorchester Collection will acquire benefits. Luxury Link will highlight the latest news, photos and promotions from Dorchester Collection: it is exactly the goals of Travel Digital IQ and Luxury Digital IQ. Moreover this company operates already 3 websites, which will help on the audience expending.

Nowadays, many companies according to their budget, should follow this interest to digital marketing. According to statistics, it is obvious that this way of marketing will be more and more used. Everything is getting easier to go through all these social medias and other tools (smartphone) to communicate worlwide and soo closely at the same time. It is the future...What will be next?

Analysis on Digital Travel IQ and Digital Luxury IQ Reports

Travel and luxury are two different industries. Travel sells intangible services and luxury tangible goods.

If both of them use Digital IQ, is in order to develop their customer target, increase their revenues, and obviously profits and to maintain a minimum of “easy” communication with their customers. The goals for both of them is to communicate, enhances sales, feed a customer service, whom are Marketing basics. The link between the Luxury Digital IQ and the Travel Digital IQ is the fact that each want to increase ROI.

            However, they are not using Digital IQ in the same way. In fact Luxury brands use Digital IQ, to show to customers new products. For enhance, a new Louis Vuitton Bag. Furthermore it is to communicate on a special event such as Fashion Weeks or even to catch the behind scene actions. It focuses on customer loyalty and discovery. Innovations are enhance to let the customer enjoy is Brand loyalty. Luxury brands use Facebook, Twitter to understand their customer and check if they like a hotel or collection, and it is a way of communication between fans and the community manager.

 Travel Brands use Digital IQ to clarify prices, and comparison of sales to increase the number of customers. The use of social media gives a direct feedback on a service. The use also, of platforms for television communication provides to travel brands an experience to discover. It is mainly to transfer important information to the customer. Through OTA, GDS, prices are varying; Digital IQ for travel is a translation of these variations.

The 3 top Digital companies in both sectors view Social Medias as a relevant mainstay of the Digital Marketing, even if some are still developing their community management department. Indeed the number of “like” and the time spend in front of social medias are very important. They use different style of media, and allow them a variety of customer segments: Facebook, Twitter, Apps on smart phones. 

MKG Hospitality Awards 2011

Today, 21st November 2011, Hospitality Awards organized by MKG takes place in Paris at The Intercontinental Hotel Le Grand.

This competition gives to hotels and their teams the opportunity to put in advance their skills and their knowledge through several fields, such as marketing, communication, human ressources and customer loyalty program.

MKG Group is a consulting company specialized in Hospitality Industry. It started the event in 2000; since MKG Group  has received almost 1000 applications and rewarded 137 candidates.

The jury's competition is composed by forty well known persons of the business, tourism and marketing sector.

We are looking foward to know who will be the winner!...

 To see this article and read more, please click here

Hong Kong by night