vendredi 25 novembre 2011

The holidaymakers' blackmail: Hotel guests using threat of poor TripAdvisor reviews to demand free upgrades and refunds

Customers use blackmail in order to get discount from hoteliers.This is the case of 80 UK hotels and Bed & Breakfasts. They say that if they don't get a better price (up to 50 % discount sometimes) or an upgratted room, they will post a bad comment on TripAdvisor.
TripAdvisor has 50 million reviews from hotels, restaurants and airlines customers.
Indeed a bad comment and rating on the TripAvisor web site can cost a hotel tens thousands of pounds in lost bookings.

Something need to be done, hoteliers can't prove anything...but customers don't have evidence neither...

2 commentaires:

  1. Nice find Camille !
    It's scary how some people are trying to use the system. But I do trust this article and I can tell that many many people are doing this in order to have discount/free upgrade/no charge for a damage in their room ...
    It's now up to us to manage to differentiate which reviews are real, objectives and which reviews are not !

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  2. I worked in a hotel in Mexico this summer and as a Manager on Duty there I saw this kind of client; I had been warned about them when I started and I confirmed that their strategy has always to do with the menace of writing awful reviews on TripAdvisor...So, yes, watch out! They're out there!!

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