Analysis on Digital Travel IQ and Digital Luxury IQ Reports

Travel and luxury are two different industries. Travel sells intangible services and luxury tangible goods.

If both of them use Digital IQ, is in order to develop their customer target, increase their revenues, and obviously profits and to maintain a minimum of “easy” communication with their customers. The goals for both of them is to communicate, enhances sales, feed a customer service, whom are Marketing basics. The link between the Luxury Digital IQ and the Travel Digital IQ is the fact that each want to increase ROI.

            However, they are not using Digital IQ in the same way. In fact Luxury brands use Digital IQ, to show to customers new products. For enhance, a new Louis Vuitton Bag. Furthermore it is to communicate on a special event such as Fashion Weeks or even to catch the behind scene actions. It focuses on customer loyalty and discovery. Innovations are enhance to let the customer enjoy is Brand loyalty. Luxury brands use Facebook, Twitter to understand their customer and check if they like a hotel or collection, and it is a way of communication between fans and the community manager.

 Travel Brands use Digital IQ to clarify prices, and comparison of sales to increase the number of customers. The use of social media gives a direct feedback on a service. The use also, of platforms for television communication provides to travel brands an experience to discover. It is mainly to transfer important information to the customer. Through OTA, GDS, prices are varying; Digital IQ for travel is a translation of these variations.

The 3 top Digital companies in both sectors view Social Medias as a relevant mainstay of the Digital Marketing, even if some are still developing their community management department. Indeed the number of “like” and the time spend in front of social medias are very important. They use different style of media, and allow them a variety of customer segments: Facebook, Twitter, Apps on smart phones.