Direct Bookings on own site

How to create value on a hotel website

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Hotels & OTAs

Relationships between Hotels and OTAs

View more presentations from camillesquillari

The holidaymakers' blackmail: Hotel guests using threat of poor TripAdvisor reviews to demand free upgrades and refunds

Customers use blackmail in order to get discount from hoteliers.This is the case of 80 UK hotels and Bed & Breakfasts. They say that if they don't get a better price (up to 50 % discount sometimes) or an upgratted room, they will post a bad comment on TripAdvisor.

TripAdvisor has 50 million reviews from hotels, restaurants and airlines customers.

Indeed a bad comment and rating on the TripAvisor web site can cost a hotel tens thousands of pounds in lost bookings.

To read more about the article, click here

Something need to be done, hoteliers can't prove anything...but customers don't have evidence neither...

Dorchester Collection Digital IQ Analysis

Dorchester Collection Digital IQ Analysis

View more presentations from achahwan

Dorchester Collection HAS A NEW FRIEND: Luxury Link Travel Group

Luxury Link Travel Group Adds Dorchester Collection to Its Selection of Five-Star Hotels Offered to Travelers

Luxury Link is a leading luxury travel website and Dorchester Collection has many luxury hotels worldwide. The association of both will create an excellent cocktail. 

Click here to see the article

Actually, this article supports indeed the L2 Digital IQ Reports. In fact it is a new and updated link, which Dorchester Collection will acquire benefits. Luxury Link will highlight the latest news, photos and promotions from Dorchester Collection: it is exactly the goals of Travel Digital IQ and Luxury Digital IQ. Moreover this company operates already 3 websites, which will help on the audience expending.

Nowadays, many companies according to their budget, should follow this interest to digital marketing. According to statistics, it is obvious that this way of marketing will be more and more used. Everything is getting easier to go through all these social medias and other tools (smartphone) to communicate worlwide and soo closely at the same time. It is the future...What will be next?

Analysis on Digital Travel IQ and Digital Luxury IQ Reports

Travel and luxury are two different industries. Travel sells intangible services and luxury tangible goods.

If both of them use Digital IQ, is in order to develop their customer target, increase their revenues, and obviously profits and to maintain a minimum of “easy” communication with their customers. The goals for both of them is to communicate, enhances sales, feed a customer service, whom are Marketing basics. The link between the Luxury Digital IQ and the Travel Digital IQ is the fact that each want to increase ROI.

            However, they are not using Digital IQ in the same way. In fact Luxury brands use Digital IQ, to show to customers new products. For enhance, a new Louis Vuitton Bag. Furthermore it is to communicate on a special event such as Fashion Weeks or even to catch the behind scene actions. It focuses on customer loyalty and discovery. Innovations are enhance to let the customer enjoy is Brand loyalty. Luxury brands use Facebook, Twitter to understand their customer and check if they like a hotel or collection, and it is a way of communication between fans and the community manager.

 Travel Brands use Digital IQ to clarify prices, and comparison of sales to increase the number of customers. The use of social media gives a direct feedback on a service. The use also, of platforms for television communication provides to travel brands an experience to discover. It is mainly to transfer important information to the customer. Through OTA, GDS, prices are varying; Digital IQ for travel is a translation of these variations.

The 3 top Digital companies in both sectors view Social Medias as a relevant mainstay of the Digital Marketing, even if some are still developing their community management department. Indeed the number of “like” and the time spend in front of social medias are very important. They use different style of media, and allow them a variety of customer segments: Facebook, Twitter, Apps on smart phones. 

MKG Hospitality Awards 2011

Today, 21st November 2011, Hospitality Awards organized by MKG takes place in Paris at The Intercontinental Hotel Le Grand.

This competition gives to hotels and their teams the opportunity to put in advance their skills and their knowledge through several fields, such as marketing, communication, human ressources and customer loyalty program.

MKG Group is a consulting company specialized in Hospitality Industry. It started the event in 2000; since MKG Group  has received almost 1000 applications and rewarded 137 candidates.

The jury's competition is composed by forty well known persons of the business, tourism and marketing sector.

We are looking foward to know who will be the winner!...

 To see this article and read more, please click here

Hong Kong by night