An interesting demonstration of current courses...
In this article, the author points the fact that distribution channels will no longer go through channels but through online "ecosystem". Furthermore Apps, Facebook (and other social medias), OTAs and website are all interconnected parts of booking process, and that the reason why Revenu Managers should keep full eyes on them!
Hoteliers, in order to convice their potential customers, have to make sure that their brands are on others and several websites; and indeed make research on google, how their properties are presented and compare with competitors: Customers are able to shop now everywhere...
Hoteliers and we will have to work on customer's "unique website experience"
before he even checked-in...!
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